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Corporate Promotions and Branding

By CJMFAB / April 13, 2023

In Corporate Promotions and Branding, the following items are widely used to boost brand visibility, create lasting impressions, and foster customer loyalty:


1. Lanyard

Corporate Identity: Custom-branded lanyards with company logos are often distributed to employees or clients during events, reinforcing corporate identity and promoting the brand.

Giveaway at Events: They serve as popular giveaways at corporate events, trade shows, or conferences, helping businesses leave a lasting impression.

Employee Uniform: Lanyards with company branding can be part of the employee uniform, used to carry ID cards or access badges, maintaining a professional and cohesive look.


2. Attachment

Branding Versatility: Attachments such as key rings, phone clips, or USB holders add functional value to lanyards, increasing the likelihood that recipients will continue to use them, extending brand exposure.

Customizable: Attachments can be customized for specific corporate needs, such as offering employees or clients a practical tool like a retractable Badge Holder or a stylus attachment.


3. Silicone Wristband

Branding and Messaging: Silicone wristbands can feature corporate slogans, logos, or event-specific branding, serving as a simple yet impactful promotional tool.

Event Souvenirs: They are often used as souvenirs at corporate events, charity runs, or product launches, ensuring that the company or campaign remains top-of-mind for attendees.

Awareness Campaigns: Wristbands are effective for corporate social responsibility (CSR) initiatives, helping promote causes that align with the company's values.


4. Badge Holder

Professional Presentation: Badge holders, branded with a company logo, provide a professional way for employees and guests to display their identification or credentials during corporate events or daily operations.

Practical Branding: As a functional item, branded badge holders see frequent use, whether in the workplace or at external events, offering a subtle yet consistent branding opportunity.


5. Badge Reel

Convenient Branding: Custom-branded badge reels offer practicality and visibility, especially in offices or industries where employees need frequent access to ID badges.

Frequent Exposure: Since badge reels are used daily, they continuously reinforce brand identity to employees and visitors alike, making them a small but effective branding tool.


6. Microfiber Cloth

Useful Giveaway: Microfiber cloths, especially those printed with company logos, are ideal for cleaning screens, glasses, or devices, making them a highly practical corporate gift that keeps the brand in everyday use.

Tech-Related Promotions: Microfiber cloths are especially popular in the tech industry, where they can be included in product packaging or as a giveaway item at product launches, promoting both the brand and functionality.


7. PVC Card

Membership or Loyalty Cards: PVC cards can be used as branded membership, discount, or loyalty cards, offering customers a tangible reminder of the company and its services.

Employee ID Cards: Companies can issue PVC ID cards to employees, featuring the corporate logo and design, which adds a professional and cohesive look across the organization.

Event Access: Custom PVC cards are also used as access passes for corporate events, often integrated with barcode or RFID technology, creating a polished and organized impression.


8. Key Chain

Promotional Giveaway: Custom-branded key chains with logos or company messages are effective promotional tools, often given out during corporate events, trade shows, or as part of promotional campaigns.

Practical Use: Since key chains are items that people carry daily, branded versions ensure repeated exposure, making them a cost-effective way to promote the company.

Corporate Gifts: High-quality key chains, perhaps made of metal or leather, can be given as part of corporate gift sets, reinforcing brand image and fostering positive client relationships.


These items serve as effective tools for Corporate Promotions and Branding, helping to spread brand awareness and maintain a consistent corporate image in both external and internal settings. By being functional, they are frequently used, ensuring lasting exposure to the brand.


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Is it our mission to provide best in class marketing and branding solutions, unparalleled customer service and a driven commitment to 100% customer satisfaction.

ZKing Promotional Company, with 15 years of experience, is a trusted lanyard manufacturer known for high quality and fast turnaround on emergency orders.

Located in Dongguan, China, we also offer premium promotional and corporate gifts at competitive prices. Choose us for quality products and dedicated support tailored to your brand needs.

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Cooperative Partner

Cornelia Director of Procurement

“I just received the lanyard I ordered, and I am extremely impressed. The quality is superb. The material is strong and durable, and the stitching is flawless. It's not only functional but also stylish. I can use it to hold my ID card, keys, or even a small flashlight. It's so convenient. I will definitely be ordering more in the future. Great product!”

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